How to choose a hypnotherapist

When I started working as a hypnotherapist back in the early 1990s, it was beginning to become quite a popular profession – the main way people advertised was through Yellow Pages.

These days a lot of people probably don’t even know what the Yellow Pages are, or never use them if they do! Compared to the 1990s there are also a crazy number of hypnotherapists! Just searching the internet brings up thousands of different hypnotherapists’ websites.

So how do you choose the best hypnotherapist? In London, hypnotherapy is incredibly popular and there is a tendency for people to select a hypnotherapist based on factors such as:

  • Location
  • Price
  • Availability
  • Lots of fancy sounding letters after their names!

However basing your decision about who to go and see upon these factors can be incredibly risky!

Having been practicing hypnotherapy for over 20 years, I know that there are only a couple of hypnotherapists I would personally visit – and a couple of years ago when I wanted to have some help with pain management before surgery I travelled for 90 minutes and paid more than many hypnotherapists charge because I wanted to see an excellent hypnotherapist.

When people don’t have a good experience with hypnotherapy it is usually because they don’t go to a good hypnotherapist – they usually make decisions based upon availability, price and location. But if you want to get results you may need to travel, pay a little more than you expect and be flexible in your appointment time.

Also don’t get fooled by fancy letters after the name – many qualifications are from correspondence courses or even made up! Also hypnotherapy associations are privately set up and although most now have standards of membership, it doesn’t mean that the hypnotherapists are good.

What you really need to consider are:

  • The experience of the hypnotherapist
  • The rapport you build with them over the telephone
  • Beware marketing gimmicks on websites
  • Don’t fall for hypnotherapists offering ‘instant’ fixes
  • Be prepared to go for a few sessions – don’t expect a magic wand!
  • You need to put work in! The hypnotherapist offers the means for you to get results, but doesn’t get them for you!